Even though e-commerce business is dominating the modern world, only 10 percent of their customers are satisfied with their packaging. Most would try to dismiss this argument and say that customers don’t care about packaging, they only care about what’s inside them, and that is where the misconception lies. A survey done in the U.S. resulted in 71 percent of customers appreciating custom packaging than generic ones because they are easily distinguishable and add to the customer experience. This is why unboxing videos are prevalent on YouTube!
Businesses should invest in custom packaging using a cardboard box, archive box, printer box, single and double wall cartons, etc., to customize their packaging and make their brand stand out above the rest and stick out like a sore thumb in the e-commerce market competition! Here are several reasons why custom packaging is important for a business:
Raising Brand Awareness
Customers have an eye for eye-catching brands, and brands that are easily recognized will get more attention. This is the basic understanding that every business should have, but sadly not many businesses invest in developing such distinguishable brand or logo. Custom packaging is an excellent way businesses can urge customers to be captivated with their products and services since they receive the package neatly and the business’s identity is imprinted from the get-go, which will lead to higher sales and better brand awareness.
Adding Unboxing Experience
Many customers like it when they receive unique packaging because it adds to their whole customer experience, which is why you see a lot of unboxing themed videos on YouTube and other video-sharing platforms on the internet. This should make businesses realize that custom packaging is quintessential, and their customers give a damn about it! Businesses should compete with each other and strive for packaging varieties since it basically entails free advertising from their customers!
Protecting the Content
Custom packaging is not only for show, but it also has practical uses like protecting the package’s content and minimizing damaged goods during the delivery process. The essence of packaging is meant to keep the products safe when delivered, and the goods should look the same when it reaches the customer’s hand as when packaged. No one wants to receive a broken or cracked product when they open their boxes, and investing in custom packaging can help businesses maintain customer satisfaction.
The Bottom Line
Some products are uniquely shaped and oddly sized, which is why custom packaging has become a necessity for those products. Unfortunately, not many businesses like this idea, and they do not invest many resources into making custom packaging that can increase their brand recognition, boost sales, and keep their products safe. Remember that customers care about packaging, which gives them all the more reason to make an effort in custom packaging!
